At one point or another, we must have all heard about wrist-worn Band fitness tracker from Microsoft Corporation (NASDAQ:MSFT) and more so the Band 2. In a new twist of events, the computer giant now says that the device will no longer be available on its website. The entire Band project is somewhat exiting the market, which gives clear communication that the release of Microsoft Band 3 may not see the light of day anytime soon.
A statement from the company states“We have sold through our existing Band 2 inventory and had no plans to release another Band device this year.”
However, part ofthe statement outlined the company’s willingness and commitment to continue supporting the Microsoft Band 2 customers through its stores and customer support channels.
Microsoft Band 3: The company bows out of business
The announcement of Band project in 2014 was such a surprise. The device was touted as the best fitness tracker in the market then. The most surprising thing is that the device was often criticized of its discomfort, awkwardness and above all, its design was not creating any attention. Perhaps this is what has affected the possible release of Microsoft Band 3.
The second-generation model of the band was introduced last year with added features even though it seemed like they were meant to hide the fundamental flaws. But despite the exit of the Band 2 the company did confirm that it will continue investing in its Health platform, which is not only open to all hardware but also to apps partners across Windows, iOS, and Android devices.
A sneak peak of what Band 2 looked like
The Band 2 was an altogether more attractive device, a GPS-enabled water- and dust-resistant tracker. It was packed with data-gathering sensors that included an accelerometer, gyro, and barometer. Nonetheless, it was heavily criticized for its sub-par design.
Apparently, Microsoft has never got it right any of its first time release of whatever product even though the Band may be said to have been a bit better. However, it never went beyond credible given that it was less capable than a genuine Smartwatch. But all in the entire showdown on the release of Microsoft Band 3 may not be the end of it all. Who knows, the company may mount back with a new strategy. The tech firm was trading at $57.42 at the time of closure which was lower that its previous session with 0.18 or 0.31%.
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