Even as the news of Alphabet Inc (NASDAQ:GOOGL) Google Buys Famebit hit the airwaves, nothing much is known on how much the deal will cost. The giant tech firm says that the duo’s combination will help to increase the number of celebrated content opportunities available. All this is expected to restore more revenue to YouTube given that it is connected to an online technology platform.
FameBit, which was founded three years ago by Agnes Kozera and David Kierzkowski connects brands with social media influencers. It is one of the youngest pop culture icons in the market.
Google buys digital marketing company FameBit | Reuters https://t.co/aqYU93LnB2
— Suresh Jonna (@Suresh_Jonna) October 12, 2016
Google Buys Famebit: The creation of FameBit and its development
Kozera says that FameBit came about after picking up on an inefficiency she was trying to sign up social media influencers. The service will enable the set up of sponsorship and partner deals by YouTube creators. It will also come handy in the provision of scalable, self-service marketplace from which brands could connect with influential YouTubers, Instagrammers and tweeters. This explains more the reason behind Google Buys Famebit.
FameBit has helped a multitude of brands and creators collaborate on more than 25,000 videos, which generate not less than 2 billion minutes cumulatively. The service has so far garnered $1.5 million in capital from six investors and 500 Startups.
In a statement Google says “Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like multichannel networks and agencies to find matches for their creators and brand partners.”
What next for the two?
According to FameBit’s founders, the service will continue to function as a stand-alone operation for now. However, it spread its wings to tap into Google’s relationships with brand creators around the globe. In any case, brands are growing every day in an effort to transform relationships with customers. It will also help creators propel on their passion which will positively influence their careers. Thus, Google Buys Famebit project is likely to pull through a new face into the market in terms of success and creativity of the creator community.
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