Notable Mover: Can The Rubicon Project Inc’s Tomorrow be Different? The Stock Just Broke Its All-Time Low

Notable Mover: Can The Rubicon Project Inc's Tomorrow be Different? The Stock Just Broke Its All Time Low

The stock of The Rubicon Project Inc (NYSE:RUBI) reached all time low today, Oct, 13 and still has $6.96 target or 14.00% below today’s $8.09 share price. This indicates more downside for the $398.18M company. This technical setup was reported by Barchart.com. If the $6.96 PT is reached, the company will be worth $55.75 million less.
Trading stocks at an all time low is not easy. Stock at an all time low usually experience even more downside due to very negative fundament. Even thought the pullback rate is high, shorting is not an easy job because the risk of being wrong is big and the risk-reward ratio is always worse than if trading lon only. About 388,812 shares traded hands. The Rubicon Project Inc (NYSE:RUBI) has declined 50.60% since March 10, 2016 and is downtrending. It has underperformed by 58.12% the S&P500.

Analysts await The Rubicon Project Inc (NYSE:RUBI) to report earnings on October, 25. They expect $-0.04 earnings per share, down 300.00% or $0.06 from last year’s $0.02 per share. After $0.03 actual earnings per share reported by The Rubicon Project Inc for the previous quarter, Wall Street now forecasts -233.33% negative EPS growth.

The Rubicon Project Inc (NYSE:RUBI) Ratings Coverage

Out of 8 analysts covering Rubicon Project (NYSE:RUBI), 4 rate it a “Buy”, 1 “Sell”, while 3 “Hold”. This means 50% are positive. Rubicon Project has been the topic of 12 analyst reports since July 29, 2015 according to StockzIntelligence Inc. The firm has “Buy” rating by Jefferies given on Thursday, December 17. The firm has “Buy” rating given on Thursday, August 4 by Jefferies. Morgan Stanley initiated The Rubicon Project Inc (NYSE:RUBI) on Tuesday, January 26 with “Equal-Weight” rating. The firm earned “Outperform” rating on Wednesday, July 29 by RBC Capital Markets. The rating was initiated by Albert Fried with “Market Perform” on Friday, September 30. Citigroup maintained the shares of RUBI in a report on Tuesday, September 13 with “Neutral” rating. The rating was maintained by Citigroup on Thursday, August 4 with “Neutral”. Morgan Stanley downgraded The Rubicon Project Inc (NYSE:RUBI) rating on Monday, September 12. Morgan Stanley has “Underweight” rating and $8 price target. The stock of The Rubicon Project Inc (NYSE:RUBI) has “Buy” rating given on Tuesday, December 22 by Suntrust Robinson. The company was maintained on Wednesday, February 24 by RBC Capital Markets.

According to Zacks Investment Research, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California.”

More recent The Rubicon Project Inc (NYSE:RUBI) news were published by: Businessinsider.com which released: “Ad tech company Rubicon Project’s stock is tanking after it admitted it had …” on August 03, 2016. Also Marketwatch.com published the news titled: “Rubicon Projects stock plunges as downbeat outlook prompts multiple downgrades” on August 03, 2016. Seekingalpha.com‘s news article titled: “Rubicon Project: Growth Trap Or Temporary Headwinds?” with publication date: August 08, 2016 was also an interesting one.

RUBI Company Profile

The Rubicon Project, Inc., incorporated on April 20, 2007, offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company’s platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.

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