Price Action To Observe: Does The Rubicon Project Inc Have Any Gas After Touching 1 Year Low?

Price Action To Observe: Does The Rubicon Project Inc Have Any Gas After Touching 1 Year Low?

The stock of The Rubicon Project Inc (NYSE:RUBI) hit a new 52-week low and has $6.99 target or 14.00% below today’s $8.13 share price. The 6 months bearish chart indicates high risk for the $400.15M company. The 1-year low was reported on Oct, 13 by If the $6.99 price target is reached, the company will be worth $56.02 million less.
The 52-week low event is an important milestone for every stock because it shows very negative momentum and is time when sellers come in. During such technical setups, fundamental investors usually stay away and are careful buying the stock. About 386,896 shares traded hands. The Rubicon Project Inc (NYSE:RUBI) has declined 50.60% since March 10, 2016 and is downtrending. It has underperformed by 58.12% the S&P500.

Analysts await The Rubicon Project Inc (NYSE:RUBI) to report earnings on October, 25. They expect $-0.04 earnings per share, down 300.00% or $0.06 from last year’s $0.02 per share. After $0.03 actual earnings per share reported by The Rubicon Project Inc for the previous quarter, Wall Street now forecasts -233.33% negative EPS growth.

The Rubicon Project Inc (NYSE:RUBI) Ratings Coverage

Out of 8 analysts covering Rubicon Project (NYSE:RUBI), 4 rate it a “Buy”, 1 “Sell”, while 3 “Hold”. This means 50% are positive. Rubicon Project has been the topic of 12 analyst reports since July 29, 2015 according to StockzIntelligence Inc. The stock of The Rubicon Project Inc (NYSE:RUBI) earned “Outperform” rating by RBC Capital Markets on Wednesday, February 24. On Tuesday, August 16 the stock rating was downgraded by First Analysis to “Equal-Weight”. The rating was maintained by Jefferies with “Buy” on Thursday, August 4. The company was downgraded on Monday, September 12 by Morgan Stanley. The firm earned “Market Perform” rating on Friday, September 30 by Albert Fried. The stock of The Rubicon Project Inc (NYSE:RUBI) has “Equal-Weight” rating given on Tuesday, January 26 by Morgan Stanley. The stock of The Rubicon Project Inc (NYSE:RUBI) earned “Neutral” rating by Citigroup on Thursday, August 4. On Thursday, December 17 the stock rating was initiated by Jefferies with “Buy”. The stock of The Rubicon Project Inc (NYSE:RUBI) has “Neutral” rating given on Tuesday, September 13 by Citigroup. On Tuesday, December 22 the stock rating was initiated by Suntrust Robinson with “Buy”.

According to Zacks Investment Research, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California.”

More recent The Rubicon Project Inc (NYSE:RUBI) news were published by: which released: “Ad tech company Rubicon Project’s stock is tanking after it admitted it had …” on August 03, 2016. Also published the news titled: “Rubicon Projects stock plunges as downbeat outlook prompts multiple downgrades” on August 03, 2016.‘s news article titled: “Rubicon Project: Growth Trap Or Temporary Headwinds?” with publication date: August 08, 2016 was also an interesting one.

RUBI Company Profile

The Rubicon Project, Inc., incorporated on April 20, 2007, offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company’s platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.

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