Apple Inc. (NASDAQ:AAPL) has once again reiterated it is no nonsense approach to employee’s misconduct. The tech giants has confirmed it has sent a number of staff packing in Australia over allegations they shared other employees and customers photos in one of its stores.
Apple Photo Sharing Scandal
The tech giant has however insisted that there was no evidence that the fired employees took customers photo and shared them for rating purposes. The Courier Mail on its part reports that close to 100 close-up and intimate images of staff and customers were taken and shared as part of the photo-sharing scheme.
The store where the incidence first erupted is located in Brisbane’s Carindale Westfield shopping center. Initial report indicates that a worker at the store first raised the issue on discovering one of his colleagues going through a customer’s phone.
“We are investigating a violation of Apple’s business conduct policy at our store in Carindale, where several employees have already been terminated as a result of our findings,” Apple said in a statement.
The Australian Privacy Commissioner has also opened investigations into the matter even on Apple reiterating there was no evidence of customer’s data or photos being transferred by its staff.
Apple Stores Image
There are already reports that the photo-sharing ring could extend beyond one store as initially reported; arousing concerns that the problem could be much bigger, is the fact that Apple has already dispensed a human resource executive to Australia to look into the matter.
While Apple stores have until now been lauded for their good customer service, the latest episode could dent their image given that privacy is a hot subject in the internet error. Customers may in future be skeptical about handing over their phone to a stranger even when visiting the outlets for help.
The news appears to have spooked investors as Apple’s stock tanked by 0.31% in Thursday trading session, closing the day on a low of $116.98 a share.
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