Alphabet Inc (NASDAQ:GOOGL) Google teamed up with Pitch Interactive to create an interactive map that highlights issues with the 2016 U.S. presidential election.
Specifically, the project was between Google News Lab and Pitch Interactive, a leader in data visualization. The voter issue interactive map that Google and Pitch Interactive built was also part of ProPublica’s project called Electionland, whose members include hundreds of journalists and media outlets.
U.S. presidential election issues covered
Google and its partner Pitch Interactive felt that highlighting election issues could help Americans enjoy a smooth voting experience in the U.S. presidential election that political contest that several analysts had already labeled unparalleled in recent memory.
The interactive map tracked and highlighted five major election issues. Those issues included Long wait times at the polls, Voting machine problems, Provisional ballots, Inactive voter status and Voter intimidation.
Selecting the issues to highlight
Google studied data from past elections as well as this year’s hotly contested primaries to determine election matters of potential interest to voters in the main ballot. The data from past election that Google News Labs analyzed included the 2012 U.S. presidential election that pitted incumbent Barack Obama against Republican Mitt Romney.
Depending on how internet users searched for any of the five issues, the interactive map used color-coded blips of various sizes to show cities where a particular problem has been searched repeated. A larger blip indicated a higher local search for the issue.
The map didn’t display verified cases of election problems, but what voters are searching online. Nevertheless, the information gleaned from the map could help a voter get a picture of what is happening in their polling station.
Election news update
In addition to the interactive map highlighting election issues, Google also offered frequently updated briefs on the U.S. presidential election. The updates showed how the polls were progressing and how the candidates were faring in the contest.
Receive News & Ratings Via Email - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings with our FREE daily email newsletter.