With the presence of today’s aggressive social media, it is possible to achieve almost everything from whatever corner of the globe and more so in the business arena. It is has become very easy to get hold of appropriate customer service without the daunting experiences of having to wait to speak to a rep. Thus the news that Apple Inc (NASDAQ:AAPL) receives Twitter Inc (NYSE:TWTR) award should be a lesson to every tech firm on the importance of listening and responding to their customers in real time. It is the only way that establishes long life friendship and brand advocates.
Apple’s award comes at a time when the competition for recognition is swiftly growing. In recent times, every tech firm has been working on a strategy in an attempt to out its rivals. But Apple seems to have outdone all of them in Twitter’s first annual #TwitterAwards.
Apple receives Twitter award: What does it take to get here?
The Cupertino Company’s @AppleSupport Twitter account is what resulted to the news of Apple receives Twitter award. AppleSupport has received numerous positive customer feedbacks. Its March 2016 launch has so far generated more than 150,000 likes and retweets. The service has also been ranked at the top of the list of support accounts that have regular engagements. So what does it take to get here?
Neowin explains, “The average online customer service response time is a long, grueling 17 hours. Hours! @AppleSupport decided to do something about that sad stat and use Twitter to respond to customer inquiries and comments.” The marketing people further stated, “Because of the live nature of Twitter they are also able to pick up conversations with customers at any time, and incorporate rich media into responses to provide even more help to people when and where they need it most.”
The @AppleSupport account shares tips and tricks
Apple’s @AppleSupport account is designed to help customers with their inquiries or problems. Given that it does not respond with automatic replies like in the accounts of many other companies, it has a better understanding of the problems that the customers are facing. Thus it has a quicker response, and the Apple receives Twitter award news should be a wake-up call for all social media platforms.
It also shares out handy tips and tricks on how to navigate through the problems. Meanwhile, Apple’s stock closed its trading session at $108.43 witnessing an increase of $0.64 or 0.59%.
Receive News & Ratings Via Email - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings with our FREE daily email newsletter.