Noteworthy Price Action: Rocket Fuel Inc’s Trend Up, Especially After Today’s Strong Session

Noteworthy Price Action: Rocket Fuel Inc's Trend Up, Especially After Today's Strong Session

The stock of Rocket Fuel Inc (NASDAQ:FUEL) is a huge mover today! About 225,156 shares traded hands. Rocket Fuel Inc (NASDAQ:FUEL) has declined 35.25% since April 14, 2016 and is downtrending. It has underperformed by 39.94% the S&P500.
The move comes after 8 months positive chart setup for the $98.61 million company. It was reported on Nov, 16 by Barchart.com. We have $5.15 PT which if reached, will make NASDAQ:FUEL worth $148.90M more.

Rocket Fuel Inc (NASDAQ:FUEL) Ratings Coverage

Out of 2 analysts covering Rocket Fuel (NASDAQ:FUEL), 0 rate it a “Buy”, 0 “Sell”, while 2 “Hold”. This means 0 are positive. Rocket Fuel has been the topic of 7 analyst reports since August 6, 2015 according to StockzIntelligence Inc. On Tuesday, August 11 the stock rating was downgraded by Zacks to “Buy”. The rating was maintained by Citigroup with “Neutral” on Monday, September 28. On Thursday, November 12 the stock rating was initiated by Boenning & Scattergood with “Neutral”. Evercore maintained the shares of FUEL in a report on Thursday, September 3 with “Hold” rating.

According to Zacks Investment Research, “Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail.”

Insitutional Activity: The institutional sentiment decreased to 0.52 in 2016 Q2. Its down 0.84, from 1.36 in 2016Q1. The ratio worsened, as 15 funds sold all Rocket Fuel Inc shares owned while 27 reduced positions. 8 funds bought stakes while 14 increased positions. They now own 12.64 million shares or 8.12% less from 13.75 million shares in 2016Q1.
D E Shaw And Company Inc has 167,809 shares for 0% of their US portfolio. Royal Natl Bank Of Canada last reported 0% of its portfolio in the stock. One Trading Lp owns 19,213 shares or 0% of their US portfolio. Credit Suisse Ag has invested 0% of its portfolio in Rocket Fuel Inc (NASDAQ:FUEL). Alpine Ptnrs Vi Limited Liability holds 34,549 shares or 0.04% of its portfolio. Citigroup Inc holds 0% or 2,072 shares in its portfolio. Aqr Cap Mngmt Limited Liability Company has invested 0% of its portfolio in Rocket Fuel Inc (NASDAQ:FUEL). Concourse Mgmt Ltd Limited Liability Company accumulated 0.14% or 104,220 shares. Dimensional Fund Advsr Lp owns 24,550 shares or 0% of their US portfolio. Prudential Public Limited Liability Corporation last reported 4.49M shares in the company. Paloma Prns Management Communications holds 0% or 96,422 shares in its portfolio. Blackrock Management Lc accumulated 0% or 5,701 shares. Kcg accumulated 0% or 11,206 shares. Tower Cap Ltd Liability (Trc) last reported 13,363 shares in the company. Firsthand Cap Mngmt holds 1.61% of its portfolio in Rocket Fuel Inc (NASDAQ:FUEL) for 660,000 shares.

More news for Rocket Fuel Inc (NASDAQ:FUEL) were recently published by: Profitconfidential.com, which released: “FUEL Stock: Has Rocket Fuel Inc Finally Bottomed?” on August 15, 2016. Benzinga.com‘s article titled: “Rocket Fuel Inc Blasts Away Q2 Estimates; Credit Suisse Maintains Outperform” and published on August 03, 2016 is yet another important article.

FUEL Company Profile

Rocket Fuel Inc., incorporated on March 25, 2008, is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with clients through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP). DMP and DSP are used by clients themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget clients across addressable channels, including display, mobile, video, social and television, and across addressable devices, including tablets, personal computers, set top boxes, television and mobile phones. The Firm offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its clients or their agencies directly. The Company’s Programmatic Marketing Platform uses a technology, Moment Scoring.

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