Ahead of World AIDS Day, Apple Inc. (NASDAQ:AAPL) is upping its support for the fight against the deadly virus disease. As a tradition, Apple fight against AIDS has involved donating to the (RED) charity part of the proceeds from the sale of its products. This year Apple is increasing its efforts with the launch of four new accessories as well as devices whose sales proceeds will go to the charity found by U2 rock band singer, Bono.
Red is the color of the Apple fight against AIDS
Among the accessories that have been launched with a red version include the Beats Pill+ wireless speaker, Beats Solo 3 Wireless headphones, the leather version of the iPhone SE case and the iPhone 7 Battery Case. The red versions of all these accessories and products will be available on World AIDS Day and several days thereafter.
However, the Apple fight against AIDS is not restricted to hardware. For starters, purchases made between December 1 and December 6 either online or at physical stores using Apple Pay will benefit the (RED) charity because Apple will give $1 and up to a maximum amount of $1 million. Bank of America has also joined in the effort by promising to match those pledged donations for consumers who make purchases using any of its debit or credit cards.
The other way
On iTunes, all the money that consumers will spend on buying The Killers’ album Don’t Waste Your Wishes will also go to the AIDS effort. Additionally, making in-app purchases in the top 20 high profile games on the iOS will see the AIDS fund benefit too. Some of these games include PewDiePie’s Tuber Simulator, Clash of Clans, and Angry Birds 2. These efforts might look tiny but Apple has always been one of the strongest contributors to the (RED) charity. By 2013, Apple fight against AIDS had contributed $65 million to the charity, making it one of the charity’s biggest contributors. And while a cure for AIDS might still not be in sight, there is progress being made with the United Nations projecting that it was possible to anticipate the end of AIDS in a little over a decade.
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