Is Baozun Ads (NASDAQ:BZUN) a Buy? The Stock Reported more Sellers

September 17, 2017 - By Adrian Erickson

 Is Baozun Ads (NASDAQ:BZUN) a Buy? The Stock Reported more Sellers

The stock of Baozun Ads (NASDAQ:BZUN) registered an increase of 95.17% in short interest. BZUN’s total short interest was 7.83M shares in September as published by FINRA. Its up 95.17% from 4.01 million shares, reported previously. With 5.31M shares average volume, it will take short sellers 2 days to cover their BZUN’s short positions. The short interest to Baozun Ads’s float is 28.47%.

The stock increased 3.40% or $1.24 on September 15, reaching $37.7. About 5.59 million shares traded or 41.16% up from the average. Baozun Inc (ADR) (NASDAQ:BZUN) has risen 289.41% since September 17, 2016 and is uptrending. It has outperformed by 272.71% the S&P500.

Baozun Inc. is a brand e-commerce solutions company. The company has market cap of $2.05 billion. The Firm is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment. It has a 116.62 P/E ratio. The Company’s divisions include the brand e-commerce segment, which provides brand-e-commerce solutions to its brand partners, including IT services, store operations, digital marketing, customer services, warehousing and fulfillment, and the Maikefeng segment that operates its retail online platform, Maikefeng.

Baozun Inc (ADR) (NASDAQ:BZUN) Ratings Coverage

Among 3 analysts covering Baozun (NASDAQ:BZUN), 1 have Buy rating, 1 Sell and 1 Hold. Therefore 33% are positive. Baozun had 5 analyst reports since August 28, 2015 according to SRatingsIntel. The rating was maintained by Bank of America on Friday, July 21 with “Buy”. Bank of America maintained the stock with “Buy” rating in Monday, September 11 report. As per Thursday, September 17, the company rating was downgraded by Zacks. The stock has “Hold” rating by Zacks on Friday, August 28. Deutsche Bank downgraded the shares of BZUN in report on Wednesday, August 23 to “Hold” rating.

More notable recent Baozun Inc (ADR) (NASDAQ:BZUN) news were published by: which released: “Making The Case For Nearly 20% Upside In Baozun Shares” on September 11, 2017, also with their article: “38.20” published on April 22, 2015, published: “Why Momo Inc (ADR) (MOMO), Baozun Inc (ADR) (BZUN) and Coty Inc (COTY) Are 3 …” on August 22, 2017. More interesting news about Baozun Inc (ADR) (NASDAQ:BZUN) were released by: and their article: “Jim Cramer Advises His Viewers On Baozun, Marathon Oil, Centurylink And Intel” published on August 24, 2017 as well as‘s news article titled: “ADRs End Higher; Momo, Baozun Trade Actively” with publication date: August 22, 2017.

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