Star Wars 7 Breaks Thursday Night Movie Opening Record With $57 Million

The U.S. opening day record was previously held by "Harry Potter and Deathly Hallows: Part 2", which raked in $91 million when it bowed in 2011.

"This represents a new record for the industry and portends a massive and potentially record-breaking opening day and weekend for the film", said Paul Dergarabedian, of box office tracker Rentrak. The estimated amount will surpass the $208.8 million sales recorded by Jurassic World in June.

One day down, one record broken.

Now perhaps the biggest financial question becomes: Can the new Star Wars film outpace its own toy sales, which some estimates are projecting will top $3 billion?

But in the past year, "Star Wars" has basically taken over the world in anticipation of the release of "The Force Awakens".

Globally, The Force Awakens has taken an estimated $US517 million ($A720 million), according to boxofficemojo.

Two million tickets were booked in advance for The Force Awakens setting a new record for advanced ticket bookings in the United Kingdom and Ireland. "Force Awakens" might also speed past "Jurassic World's" worldwide opening weekend record of $316.1 million as well as its global opening record of $524.9 million.

Walt Disney Company bought "Star Wars" producer Lucas film for $4 billion in 2012 and spent more than $200 million to produce 'The Force Awakens'.

However, Amobee suggested that the sentiment that was Negative was primarily around people who have no intention of seeing Star Wars being annoyed others are talking about it so much or people upset that people on Twitter are posting spoilers.

It brings back veterans Harrison Ford, Carrie Fisher and Mark Hamill in their legendary roles of Han Solo, Princess Leia and Luke Sykwalker. However, the numbers for The Force Awakens may not all be in yet, and it wouldn't be hard for the movie to get pushed over that record by the time the weekend is over.

"We will continue to add showtimes to accommodate the avid fans that have been eagerly awaiting the seventh film in this blockbuster series", Amy Miles, chief executive officer of Regal Entertainment Group, the largest USA exhibitor, said in the statement.