SuperData expects VR industry to hit $5.1B in 2016, but it won't be Rift or
This information was complemented by a variety of publicly available sources as well as interviews conducted by SuperData's analysts with key figures in the Virtual and Augmented Reality industry. The market will be driven by low-price VR headsets that can be easily assembled and attached to mobile devices. Europe is predicted to be the leading early adopter of VR with an estimated $1.9 billion in sales. That'll lead to an install of around 56 million across all devices - but only if you include cheap VR holsters like Google Cardboard. Consumers will use their smartphones to first explore virtual reality, before committing to the more expensive platforms.
If it's as much fun as this lady makes it look like, we're sold. That means Sony, Oculus, and HTC may have to sell their hardware at a loss.
The first stock of Oculus Rift was sold out in just 14 minutes, and it is priced at $599. At $600 - the high end of Super Data's estimate - the total price of the PlayStation VR will be $950 if a PS4 is factored into the equation. Meanwhile, Cardboard and even Samsung's Galaxy-phone holder Gear VR could prime a new wave of consumers for the second and third generation releases of PS VR, Rift, and Vive. Despite this, CEO Kaz Hirai is anticipating that more than 100 titles are on their way to the kit in the near future.
Hirai also confirmed that the PlayStation VR is still scheduled to be releasing later this year, but didn't mention anything related to a price for the headset. "I think the fact that we have more than 200 developers signed up for the PlayStation VR program, who are working on probably about 100 or more titles that will play on PlayStation VR, is a testament to the kind of support we are getting from the content creation community on the PlayStation VR", Hirai said.