L'Oréal to introduce #WorthSaying campaign this awards season
09 January, 2016, 00:33
"I look forward to being older, when what you look like becomes less and less an issue and what you are is the point", she said.
We love when beauty companies break down barriers and L'Oreal has done that gorgeously by naming Susan Sarandon, 69, as the newest face of the brand.
"Susan is a cinematic icon", Cyril Chapuy, L'Oréal Paris brand global president, smiled. "The brand has always been a leader in helping in the empowerment and development of women". "It had to do with women becoming the master of their own lives and decisions...Beauty comes from the inside; it's a state of mind". "I'm proud to be a part of their message and to represent the L'Oreal Paris women".
Additionally the results show that a "majority of women agree that powerful and motivating language gives them a stronger sense of self-worth". The stunning actress will star in campaigns for the beauty brand's Age Perfect skincare and hair colour collections.
With the hashtag #WorthSaying, she explains, "We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible". We're overjoyed, obviously, because we've been obsessed with Susan Sarandon since we first saw her in Thelma and Louise and thought she was the coolest thing ever.
The auburn-haired beauty joins an already impressive line-up of brand ambassadors including Blake Lively, Cheryl Fernandez-Versini, Julianne Moore, Jane Fonda, Karlie Kloss and Doutzen Kroes.