CES 2016: Polaroid Snap and Polaroid Power smartphones launched

Polaroid is shifting gears as the company took the wraps off its high-end offering, the Polaroid Power, during the CES 2016 in Las Vegas. The prices of the smartphone will range from $129.99- $179.99 depending on the variant.

The Polaroid Power is expected to start hitting the store shelves in the spring, while the Snap is believed to land sometime in February. Both the handsets run Android 5.1.1 Lollipop out-of-the-box and are upgradeable to Android 6.0 Marshmallow. However, the upgrade dates are still not confirmed as Polaroid has not given any indication or any time frame as to when that will be. Coming to Polaroid Power, the smartphone features a 6-inch screen with a Full HD (1920 x 1080p) display. The Polaroid Power only has one color and that is platinum and it will retail for $249.99.

The Polaroid Power is powered by octa-core and it comes with 3GB of RAM. It will come equipped with a 13MP rear camera along with a 5MP front facing camera. Connectivity options include 4G LTE, WiFi b/g/n, Bluetooth 4.0, and Global Positioning System.

You would be excused if you saw the name "Polaroid" in any news title and glossed over it. The company isn't almost synonymous with hip and cool technology anymore and it rarely, if ever, makes the Android news cycle. In addition, the 3,000mAh battery should keep the lights on for an entire day, though the phone will come with an 8,000mAh external battery pack. Regardless of the size, however, the displays will offer 1,280 x 720-pixel resolution, along with a quad-core processor and 2GB of RAM. The 32GB of internal storage should be good enough for most people, though the MicroSD card slot is there for those who need more memory. It is not clear though which among the different screen sizes it will be made available. Polaroid said it will disclose more details when these phones are closer to being rolled out. It sports a 13 mp rear camera and an 8 mp front camera. Selfie addicts will also drool over its front-facing camera which touts a 5-megapixel one with a selfie flash. But this will be announced during launching.